Lesson 1: Prominent Ethical Issues in Crisis Situations

A crisis interrupts the normal flow of business and requires immediate attention from the management, because it might cause major damage to the organization.

A crisis can create threats to public safety, financial loss and reputation loss, and these threats are interrelated.

It is often accompanied by intense media scrutiny. Coombs defines crisis as “the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization’s performance and generate negative outcomes.”

Next Page: Crisis and Crisis Management