Lesson 2: Exploring PR Diversity in Demographics, Academia and Workplaces

Lesson 2 begins by comparing key U.S. demographics on race, ethnicity, gender, and salary with the public relations profession. It also offers an international perspective by examining similar demographics in the United Kingdom, another region of the world with a majority white population.

It also provides definitions of key concepts such as culture, inclusion, unconscious bias, microaggressions, stereotypes, prejudice, and ethnocentrism.

This lesson also discusses the top three knowledge areas for future public relations practitioners, recruiting diverse public relations students, retaining diverse public relations practitioners, reaching diverse audiences, and making the business case for diversity.

This lesson ends with an example and discussion of a case involving Starbucks and recent Black Lives Matter protests. It also includes a case study on the controversial H&M ad featuring a Black boy wearing a “coolest monkey in the jungle” hoodie sweatshirt.

Next Page: Defining Race & Ethnicity