Lesson 1: Understanding Diversity in Public Relations


Lesson 1 begins by explaining that diversity has been considered an essential aspect of effective public relations since its inclusion in the excellence theory.

Then it defines diversity and explores its link to ethics in public relations.

This lesson also explores some key theories and approaches that can be used to reach diverse stakeholders domestically and globally.

This lesson ends with an example and discussion of a case involving Swedish furniture-maker IKEA. It also includes a case study on the Pepsi commercial featuring model and reality TV star Kendall Jenner.

Next Page: Origins of Diversity in Public Relations